Thursday, February 19, 2009

Citi's latest innovation: SMS banking

The mood is convivial and you’re feeling generous, so you urge your guests to order whatever they want. Three bottles of (rather expensive) wine later, sweat starts to form on your brow. You’ve just realized you have no idea what your credit-card balance is, and if it’s enough to cover the expenses rapidly accruing on your dinner tab. due (whether total or minimum) and payment due date. And, instead of being put on hold for a knuckle-tightening number of minutes, Citibank texts you right back with the information Customer Franchise director. “Right now we have Citi Online, which is Internet banking, and Citi Mobile, which is SMS banking and payments done through the cell phone.”who’s vainly tried to reach a human at the other end of a landline, will appreciate the convenience of such innovations. service is automatically available to all customers whose current mobile phone numbers are updated on Citi’s files. If a customer not on record, he will receive a reply advising him to call CitiPhone to update his information — a measure to protect his security and ensure that credit card information is only sent to valid mobile phone numbers.

We will give you your card balance just through texting,” says inform you of large account debits or credits, any time there is a credit or debit for amounts of, say, P20,000 — that will come out in an SMS. So we push messages to you, based on what you want, and at the same time you can pull messages, again based on what you want.”

itibank noticed that most of their customers carried mobile phones or gadgets with them, so they pushed the technology envelope to provide theirCiti Online, meanwhile, is another way to do your banking more conveniently. After logging in through a Dynamic Pin Pad (DPP), a special security feature that prevents people from capturing your keystrokes whenever you enter your PIN code, you are then greeted by a My Home page. Here, you can customize the services that you want to see on one page: choose from Account Summary, which allows quick and easy access to all information; Event Reminder, which notifies you on all your special occasions; Quick Links, which provides you with a shortcut to the functions you most frequently use on the site; and My Mailbox, which allows you to send and receive messages to financial transactions done through text or online, the issue of security is bound to come up. But there’s no reason for concern, according to Henson. “Since we have financial transactions on our website, we have enhanced the security on the site. Customers will find they are authenticated multiple times when they enter; it’s not just the first password, we also have security questions we have them set up when they first use the service so that we can doubly verify such instant access and convenience, it looks to be the trend of the future. Or is it? passing on of credit-card load: “Because I have a son and daughters who have cell says. “Another nice thing about Citi Card is we have a spend limit, so if you Consumer Internet Bank by Global Finance in 2004, attributes its thriving business to a wide base of loyal customers who trust the way they provide wealth management and card services. Relations and Communications. “Now you can just text and know whether you can confidently present your plastic.

write by http://www.philstar.com/Article.aspx?articleId=440639&publicationSubCategoryId=82
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